I.Market situation
Market size: Poland is one of the largest automotive markets in Central and Eastern Europe, and has been growing rapidly over the past few years.In
2023, a total of 512,357 vehicles were sold, an increase of 12.4% compared to the previous year.Passenger car registrations continue to rise into 2024, with a 19% increase, the second highest in Europe.Analyzing the data, it is clear that the potential of the Polish automotive market is huge, and that it is growing very strongly at the same time.This rapid growth reflects not only the increased demand for cars from local consumers, but also the fact that the industry is gradually recovering and moving to new heights.Market size: Poland is one of the largest automotive markets in Central and Eastern Europe, and has been growing rapidly over the past few years.In
2023, a total of 512,357 vehicles were sold, an increase of 12.4% compared to the previous year.Passenger car registrations continue to rise into 2024, with a 19% increase, the second highest in Europe.Analyzing the data, it is clear that the potential of the Polish automotive market is huge, and that it is growing very strongly at the same time.This rapid growth reflects not only the increased demand for cars from local consumers, but also the fact that the industry is gradually recovering and moving to new heights.
Demand characterization:
SUVs have become one of the main models in the Polish passenger car market.Gasoline and diesel vehicles, still dominate the market.However, with the introduction of the new energy subsidy policy, public interest in pure electric and hybrid vehicles continues to rise.When selecting a vehicle, Polish consumers pay a lot of attention to the quality and design of the car, and at the same time value for money.Chinese brands, with their high price-performance ratio and leading edge in new energy technologies, are gaining popularity in the Polish market.Demand characterization:
SUVs have become one of the main models in the Polish passenger car market.Gasoline and diesel vehicles, still dominate the market.However, with the introduction of the new energy subsidy policy, public interest in pure electric and hybrid vehicles continues to rise.When selecting a vehicle, Polish consumers pay a lot of attention to the quality and design of the car, and at the same time value for money.Chinese brands, with their high price-performance ratio and leading edge in new energy technologies, are gaining popularity in the Polish market.
II.Policies and regulations
Import policy: Poland is a left-hand drive country and only left-hand drive vehicles are allowed to be imported.Imported used cars are subject to a roadworthiness inspection covering emissions, noise, brakes, etc. and must be registered in the name of the purchaser.Dealers can only choose one type of car, trailer or motorcycle to import.Cars older than
6 years, vans older than 10 years, vehicles with missing production dates and badly damaged vehicles are prohibited from entering Poland.Import policy: Poland is a left-hand drive country and only left-hand drive vehicles are allowed to be imported.Imported used cars are subject to a roadworthiness inspection covering emissions, noise, brakes, etc. and must be registered in the name of the purchaser.Dealers can only choose one type of car, trailer or motorcycle to import.Cars older than
6 years, vans older than 10 years, vehicles with missing production dates and badly damaged vehicles are prohibited from entering Poland.
Tax policy: Poland implements the EU tariff standards and levies excise tax on vehicles older than
6 months and with a mileage of more than 6,000 kilometers, depending on the age of the vehicle and engine displacement, as well as a 22% value-added tax.Tax policy: Poland implements the EU tariff standards and levies excise tax on vehicles older than
6 months and with a mileage of more than 6,000 kilometers, depending on the age of the vehicle and engine displacement, as well as a 22% value-added tax.
However, to encourage residents to buy energy-efficient cars, the consumption tax rate for hybrid cars has been cut in half, and the consumption tax for cars with engine displacements of up to
2,000 cc is 3.1% 18.6% for those exceeding 2,000 cc.However, to encourage residents to buy energy-efficient cars, the consumption tax rate for hybrid cars has been cut in half, and the consumption tax for cars with engine displacements of up to
2,000 cc is 3.1% 18.6% for those exceeding 2,000 cc.
III.Competitive environment
Competition in the local market is fierce: the Polish car market is highly competitive, with traditional brands such as Toyota and Skoda, easily and happily occupying the top sales position
.German and Japanese brands have relatively significant sales in the local market, and Korean brands also have a certain market share.Although Chinese brands have built up an overwhelming advantage in the new energy segment, they still need to further increase their overall market share.
Chinese car companies, such as
MG, BYD, Chery, etc., have rapidly seized market share by virtue of their high cost performance, as well as the advantages of new energy technologies.However, in terms of after-sales service network, relatively speaking, is relatively weak, there are parts supply cycle is relatively long, the number of maintenance outlets is relatively small and so on.Chinese car companies, such as
MG, BYD, Chery, etc., have rapidly seized market share by virtue of their high cost performance, as well as the advantages of new energy technologies.However, in terms of after-sales service network, relatively speaking, is relatively weak, there are parts supply cycle is relatively long, the number of maintenance outlets is relatively small and so on.
IV.Export Advantages
Matching policy dividends: The Polish government is using tax incentives and subsidies to promote electrification.It intends to increase the proportion of electric vehicles to 30% by
2030: Poland, located in Central Europe, is a “golden transit point” for Chinese car companies to enter Europe.Its proximity to Germany, the Czech Republic and other automotive powerhouses allows it to radiate the entire European market.Matching policy dividends: The Polish government is using tax incentives and subsidies to promote electrification.It intends to increase the proportion of electric vehicles to 30% by
2030: Poland, located in Central Europe, is a “golden transit point” for Chinese car companies to enter Europe.Its proximity to Germany, the Czech Republic and other automotive powerhouses allows it to radiate the entire European market.
V.Export challenges
Poland’s attitude is a bit uncertain when it comes to the EU’s trade policy battle with China.Like the EU’s decision to collect taxes on Chinese-made electric cars, this move has made Zero Run Auto’s cooperation project with Poland encounter difficulties, and as a result, the cost of exporting the whole car has gone up, and then it has brought about a big impact on the related business.
